Momo

Project Summary

For MOMO’s branding, I aimed to seamlessly blend Japanese minimalism with Indian vibrancy, reflecting the restaurant’s fusion concept. The logo design balances clean, structured typography with subtle organic curves inspired by Indian calligraphy. A bold yet sophisticated color palette of deep reds, blacks, and neutrals enhances the brand’s warmth and richness. Beyond the logo, I designed menus, packaging, signage, and digital assets, ensuring a cohesive and inviting identity. The project challenged me to think beyond aesthetics, focusing on cultural storytelling and user experience, making it a truly rewarding design journey.

Concept and Inspiration

The concept behind MOMO was rooted in the idea of making street food feel fresh, modern, and exciting. The brand is all about bold flavors, quick service, and a fun, casual experience. The inspiration came from street food culture, graffiti-style design, and bold, pop-art-inspired typography. The visual language embraces playful typography, vibrant color schemes, and a mix of traditional and contemporary design elements, reflecting the brand’s fusion of authentic flavors with a modern twist. Additionally, the branding was designed to evoke nostalgia while remaining fresh and dynamic, appealing to both younger audiences and those who have a deep love for street-style momos.

Development Process

The branding process for MOMO involved several key stages:

1. Research & Competitive Analysis: Studying existing fast-food and momo brands to identify gaps and opportunities.
2. Logo & Identity Development: Designing a logo that is bold, playful, and instantly recognizable.
3. Color & Typography Selection: Choosing energetic colors that complement the brand’s street-food essence while maintaining a balanced and appealing look.
4. Packaging Design: Creating innovative and functional packaging that enhances the customer experience and reinforces the brand identity.
5. Social Media & Website Development: Designing digital assets that align with MOMO’s branding to maintain a strong online presence.
6. Prototyping & Refinement: Iterating designs based on feedback to ensure the brand identity is effective across various applications.

Challenges, Reflections and Key Takeaways

Working on MOMO was a deeply rewarding experience, allowing me to explore the intersection of food branding and vibrant, street-inspired aesthetics. This project reinforced several key learnings:

• The Power of Playfulness in Branding: Playful branding can be a huge asset when done right, it makes a brand approachable, fun, and highly engaging.
• Functionality Matters Just as Much as Aesthetics: Designing food packaging isn’t just about looks, it’s about usability. Creating a balance between aesthetics and practicality was a valuable lesson.