Entice

Project Summary

Entice is an inclusive, high-quality beauty brand that offers premium beauty products and spa treatments. The brand was designed to evoke luxury, self-care, and confidence, ensuring that every customer leaves feeling radiant. The identity of Entice was built around a soft yet sophisticated aesthetic, incorporating warm hues and elegant typography to reflect its premium yet welcoming nature. This project involved creating a full branding and identity system, including logo design, color palette, typography, packaging, website, and social media assets. The goal was to develop a cohesive and visually compelling brand presence that resonates with the modern beauty consumer.

Concept and Inspiration

The concept behind Entice was rooted in the idea of elegance meets inclusivity. Beauty brands often lean towards exclusivity, but Entice aims to provide high-quality experiences while remaining welcoming and accessible to all. The inspiration came from natural elements, soft peach tones, floral motifs, and organic textures, to emphasise a sense of comfort and warmth. The typography was carefully chosen to balance sophistication and approachability, combining a script typeface for an elegant touch with a modern sans-serif for readability. Additionally, the brand was designed to capture the mythical and ethereal aspects of beauty, making customers feel enchanted and empowered through their self-care rituals.

Development Process

The branding process for Entice followed a structured yet creative approach:

Research & Strategy: Studying beauty brands, target audience preferences, and market trends.
Logo & Visual Identity: Designing a logo that reflects luxury and femininity while maintaining simplicity.
Color & Typography Selection: Choosing a warm, inviting palette and complementary fonts to balance elegance with readability.
Packaging & Stationery Design: Creating mockups and prototypes for product packaging, business cards, and promotional materials.
Website & Social Media Assets: Developing a responsive, user-friendly website with a seamless booking system and an engaging social media presence.
Prototyping & Refinement: Testing the UI/UX to ensure the website and marketing materials aligned with user needs.

Challenges, Reflections and Key Takeaways

This project deepened my understanding of how design can elevate a brand’s perception and create meaningful experiences for its audience. Seeing Entice come to life across various platforms was incredibly rewarding, and it reaffirmed my passion for branding and digital experience design. Entice was a project that allowed for exploration in both branding and user experience design. It reinforced the importance of:

Emotional Branding: Designing in a way that creates an emotional connection with the audience.
Holistic Design Thinking: Ensuring every design element, from packaging to the website, serves a purpose.
User-Centered Approach: Prioritizing usability and customer experience at every stage of development.

Project Production : Individual (2023)

Skills / Softwares used : ADOBE INDESIGN | ADOBE PHOTOSHOP | ADOBE ILLUSTRATOR