Project Summary
Artsy is a visual branding pair project that explores self-expression through a monochromatic purple theme across a graphic tee, tote bag, and calendar. The centerpiece illustration, created using Adobe Photoshop and Illustrator, features a stylized figure lost in thought, surrounded by smoke-like elements that symbolize creativity and introspection. The design focuses on balancing bold visuals with emotional depth, making it adaptable across various mediums.The collection, Midnight Mist, captures a moody, dreamlike atmosphere, with purple tones representing mystery and imagination. Translating the illustration onto different products presented the challenge of maintaining clarity and impact while ensuring visual consistency. This project allowed me to experiment with digital illustration techniques and explore how a cohesive aesthetic can enhance branding across various formats.
Project Production : Group of 2 (2023)
Skillsets / Softwares used : ADOBE ILLUSTRATOR | ADOBE PHOTOSHOP
Creative Disciplines : ILLUSTRATION | MERCHANDISE DESIGN | BRANDING | TYPOGRAPHY | PRINT DESIGN
