Conceptualised, scripted and filmed a social-first skit for Burger King, shaping the idea from initial storyline through to on-set execution. I developed the dialogue and shot flow, directed the talent, and captured the key product and app moments to create a light, relatable piece of branded content that felt native to social media.
Conceptualised, scripted and filmed a comedic skit for CompAsia built around the idea of keeping your work and personal life separate. I developed the humour, dialogue and scene progression, then directed the talent and shot the video to keep the pacing quick, relatable and native to short-form social content.
Conceptualised and directed a playful father-daughter skit for HammerHouse, built around the idea of a daughter dragging her dad into a toy store. I shaped the comedic dynamic, dialogue and scene progression, then directed the piece to keep it light, relatable and engaging while naturally showcasing the in-store experience.
Created the social launch identity for Makan Malah through a series of teaser graphics, brand-led posts and product visuals.
I developed a bold, playful design system around the brand’s mascot, colour palette and spicy food personality, using each post to build anticipation, communicate key brand messages and introduce the brand in a cohesive, recognisable way.
