In this collaborative endeavor, I embarked on a creative journey, blending the digital prowess of Adobe Photoshop and Illustrator with the tangible allure of merchandise design.Through a harmonious fusion of artistic expression, capturing the essence of our vision and technical finesse, we brought our creation to life, layer by layer calling it by the name ‘ARTSY’.
With the digital canvas imbued with a collective creativity, the transitional realm of merchandise design, where the illustration found its new home on plain black t-shirts and tote bags. As the illustration adorned each merchandise piece, it became more than just a visual statement, it became a symbol of identity, a representation of shared values and aspirations. Additionally, as part of the Lilac theme, we also designed a vibrant calendar and a marketing poster for the same.
